How to Build a CEO Brand That Actually Attracts Clients

Most CEOs and founders are amazing operators — but their brand messaging doesn’t match their authority.

In this Scale with Nathan Live audit, I reviewed biotech CEO Alan Vanderberg’s digital presence to uncover the small shifts that make a massive difference in building trust, credibility, and inbound opportunities.

Step 1: Simplify Your Bio

Your “about” section or tagline must pass the 3-second test.
Ask yourself: can a stranger tell who you help and how you help them at a glance?

Bad: Guiding transformative healthcare companies to global success.
Better: I help biotech and pharma CEOs close deals and scale globally with clarity and systems.

Step 2: Post Consistently to Build Trust

Social media is a trust engine.
The algorithm prioritizes accounts people DM and engage with. That means your daily content is your silent salesperson.

Post consistently — even short insights, reflections, or case studies — and repurpose them across LinkedIn, Instagram, and your website.

Step 3: Add Clear Call-To-Actions

If you want inbound leads, every post needs an easy next step.
Examples:

• “DM me ‘Growth’ for my free audit checklist”

• “Comment ‘Ready’ if you’re scaling your team this quarter”

• “Grab my free guide to CEO brand positioning”

Without a CTA, attention fades. With one, conversations begin.

Step 4: Focus on the Four Growth Skills

To grow your business, master these four areas:

1. Marketing: Build awareness and attract leads.

2. Sales: Convert leads into clients through clarity.

3. Fulfillment: Deliver results that create retention.

4. Leadership: Build systems and empower people.

If you had to focus on one, start with marketing — it drives everything else.

Step 5: Market Like You’re the Product

Your business is a marketing company with a service or product attached.
When you view your brand through this lens, every post, ad, and story becomes a lead magnet in motion.

Final Thought

Your content is the front door to your brand.
If you clarify your message, show up consistently, and give people a reason to talk to you — growth becomes predictable.

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